{"id":11160,"date":"2023-08-31T13:47:33","date_gmt":"2023-08-31T11:47:33","guid":{"rendered":"https:\/\/global-bits.com\/?page_id=11160"},"modified":"2023-08-31T13:51:53","modified_gmt":"2023-08-31T11:51:53","slug":"posicionament-web-seo-sem","status":"publish","type":"page","link":"https:\/\/global-bits.com\/ca\/posicionament-web-seo-sem","title":{"rendered":"Posicionament web SEO\/SEM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11160\" class=\"elementor elementor-11160\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de156bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de156bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6afe5a3\" data-id=\"6afe5a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45c718a elementor-widget elementor-widget-image\" data-id=\"45c718a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2238\" height=\"196\" src=\"https:\/\/global-bits.com\/wp-content\/uploads\/2023\/03\/logos-consorci.jpg\" class=\"attachment-full size-full wp-image-10747\" alt=\"\" srcset=\"https:\/\/global-bits.com\/wp-content\/uploads\/2023\/03\/logos-consorci.jpg 2238w, https:\/\/global-bits.com\/wp-content\/uploads\/2023\/03\/logos-consorci-300x26.jpg 300w, https:\/\/global-bits.com\/wp-content\/uploads\/2023\/03\/logos-consorci-1024x90.jpg 1024w, https:\/\/global-bits.com\/wp-content\/uploads\/2023\/03\/logos-consorci-768x67.jpg 768w, https:\/\/global-bits.com\/wp-content\/uploads\/2023\/03\/logos-consorci-1536x135.jpg 1536w, https:\/\/global-bits.com\/wp-content\/uploads\/2023\/03\/logos-consorci-2048x179.jpg 2048w\" sizes=\"(max-width: 2238px) 100vw, 2238px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5c0e53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5c0e53\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5387a22\" data-id=\"5387a22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cf1879 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"3cf1879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-6391\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-6391\" aria-expanded=\"false\">TEMARI<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-6392\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6392\" aria-expanded=\"false\">DURADA<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-6393\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6393\" aria-expanded=\"false\">CALENDARI<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-6391\" aria-expanded=\"false\">TEMARI<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6391\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-6391\" tabindex=\"0\" hidden=\"false\"><p><b>1. Introducci\u00f3 SEO<\/b><\/p><p>1.1. Qu\u00e8 \u00e9s SEO<\/p><p>1.2. Les tres potes del SEO<\/p><p>1.3. Estructura de la informaci\u00f3<\/p><p>1.4. Contingut<\/p><p>1.5. Enlla\u00e7os<\/p><p>1.6. Com funcionen els motors de recerca<\/p><p>1.7. Indexaci\u00f3 de la informaci\u00f3. El crawler.<\/p><p>1.8. Emmagatzematge de la informaci\u00f3<\/p><p>1.9. Resposta a una petici\u00f3 d\u2019un motor de recerca<\/p><p>1.10. Eines i plugins<\/p><p><b>2. SEO on-page<\/b><\/p><p>2.1. Estructura de la informaci\u00f3<\/p><p>2.2. La Home no \u00e9s la nostre \u00fanica font d\u2019entrada<\/p><p>2.3. Com construir l\u2019estructura de la informaci\u00f3 indexable a partir\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-style: var( --e-global-typography-text-font-style ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform );\">del KEI i KFI<\/span><\/p><p>2.4. Codi HTML posicionable<\/p><p>2.5. Disseny<\/p><p>2.6. Codi<\/p><p>2.7. La web sem\u00e0ntica<\/p><p>2.8. SEO per a editors<\/p><p>2.9. Eines i plugins SEO on-page<\/p><p>2.10. Continguts Web<\/p><p><b>3. SEO off-Page<\/b><\/p><p>3.1. Import\u00e0ncia dels enlla\u00e7os<\/p><p>3.2. Backlinks<\/p><p>3.3. Linkjuice<\/p><p>3.4. El KOI<\/p><p>3.5. Casos d\u2019\u00e8xits \u2013 Casos de frac\u00e0s<\/p><p>3.6. Eines SEO off-page<\/p><p><b>4. Eines i anal\u00edtica Web (SEO)<\/b><\/p><p>4.1. Webmastertool i Google Analytics<\/p><p>4.2. Definici\u00f3 de KPI\u00b4s SEO<\/p><p>4.3. Creaci\u00f3 de dashboards<\/p><p><b>5. Consultoria SEO &#8211; Benchkmark SEO<\/b><\/p><p>5.1. Auditoria codi<\/p><p>5.2. Consultoria SEO on page<\/p><p>5.3. Consultoria SEO off page<\/p><p><b>6. Introducci\u00f3 SEM<\/b><\/p><p>6.1. CPC \u2013 CPM &#8211; CPA<\/p><p>6.2. El compte d\u2019Adwords i configuraci\u00f3 d\u2019una campanya b\u00e0sica<\/p><p>6.3. Formats d\u2019anuncis<\/p><p>6.4. Configuraci\u00f3 d\u2019orientaci\u00f3 i ubicacions<\/p><p>6.5. Eines d\u2019adwords<\/p><p>6.6. Sistema d\u2019 apostes d\u2019adword<\/p><p>6.7. Tipus de directives d\u2019adwors i qualitat dels anuncis<\/p><p><b>7. Gesti\u00f3 de campanyes<\/b><\/p><p>7.1. Codi de conversi\u00f3<\/p><p>7.2. Quality Score<\/p><p>7.3. Keyword<\/p><p>7.4. Anunci<\/p><p>7.5. Landing Page<\/p><p>7.6. CTR<\/p><p>7.7. Gesti\u00f3 de campanyes a la xarxa de recerca<\/p><p>7.8. Gesti\u00f3 de campanyes a la xarxa de display<\/p><p>7.9. Pla estrat\u00e8gic de campanyes: Google adplanner<\/p><p><b>8. V\u00eddeo m\u00e0rqueting amb Youtube<\/b><\/p><p>8.1. Descripci\u00f3 general de la publicitat en v\u00eddeo.<\/p><p>8.2. Creaci\u00f3 i gesti\u00f3 de campanyes.<\/p><p>8.3. Mesura del rendiment i optimitzaci\u00f3.<\/p><p><b>9. Eines i anal\u00edtica Web<\/b><\/p><p>9.1. Connexi\u00f3 amb Google Analytics<\/p><p>9.2. Website Optimizer<\/p><p>9.3. KPI\u00b4s SEM i dashboards<\/p><p>\u00a0<\/p><p>9.4. MCC<\/p><div style=\"background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px 0px 35px; padding: 0px; vertical-align: baseline; outline: 0px; color: #000000; font-family: Raleway, sans-serif; font-size: 15px;\"><div style=\"background: 0px 0px; border: 0px; margin: 0px; padding: 0px; vertical-align: baseline; outline: 0px;\">\u00a0<\/div><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6392\" aria-expanded=\"false\">DURADA<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6392\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-6392\" tabindex=\"0\" hidden=\"hidden\"><p><strong>60 hores<\/strong><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6393\" aria-expanded=\"false\">CALENDARI<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6393\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-6393\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Horari<\/strong>:\u00a0 Dilluns, dimecres i divendres 18:30 a 22:00 h.<\/p><p><strong>Data d&#8217;inici:\u00a0<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-style: var( --e-global-typography-text-font-style ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform );\">03\/11\/2023<\/span><\/p><p>\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-704169a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"704169a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b2b028\" data-id=\"3b2b028\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0b32ff elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b0b32ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"https:\/\/global-bits.com\/contacta-2\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e9s informaci\u00f3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TEMARI DURADA CALENDARI TEMARI 1. Introducci\u00f3 SEO 1.1. Qu\u00e8 \u00e9s SEO 1.2. Les tres potes del SEO 1.3. Estructura de la informaci\u00f3 1.4. Contingut 1.5. Enlla\u00e7os 1.6. Com funcionen els&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11160","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/global-bits.com\/ca\/wp-json\/wp\/v2\/pages\/11160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global-bits.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/global-bits.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/global-bits.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/global-bits.com\/ca\/wp-json\/wp\/v2\/comments?post=11160"}],"version-history":[{"count":7,"href":"https:\/\/global-bits.com\/ca\/wp-json\/wp\/v2\/pages\/11160\/revisions"}],"predecessor-version":[{"id":11167,"href":"https:\/\/global-bits.com\/ca\/wp-json\/wp\/v2\/pages\/11160\/revisions\/11167"}],"wp:attachment":[{"href":"https:\/\/global-bits.com\/ca\/wp-json\/wp\/v2\/media?parent=11160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}